Different Content Marketing Types

Most people who work in the e-commerce field believe that content marketing is only done through blog posts. However, experts strongly stress that this is just one of many types of content that can help you establish your brand as a thought leader in your industry and attract new potential customers. If you diversify the content you share, you are sure to attract different people with diverse needs.

 

Types Of Content Marketing:

*Blog Posts – If you vary the lengths as well as the types of blog posts, there is a greater possibility that you will attract more people. There are some posts that are great at 400-600 words while some need more in-depth content. If you are capable of writing a 2,000-word article, make it useful and informative. Also, consider writing one or two of these every month. Some of the types of posts you can write will include product reviews, lists, how-to, roundups of your best posts, tips, and interviews.

*Electronic books & White Papers – Turning your blog posts into an e-book or white paper is a great tool for getting email sign-ups. Also, this approach can support a certain type of client having a particular problem.

*Videos – This is another great way of freshening up your content marketing strategy. Consider posting videos on different social media networks, email or blog. This will help increase your reach. Also, you can make use of video applications to break out the traditional talking head video – this can also make it more appealing to audiences using such apps. Interviewing someone at a conference, highlighting a new product or service, and taking viewers on a behind-the-scenes tour of your office are some of the great ideas for your videos. You will not actually need expensive video equipment to do this. You just have to learn how to optimize your video.

*Infographics – Today, content marketing is not just about written words. Infographics is a visually interpreted data that is very appealing to visual learners. Bear in mind that not all people love to read. In fact, most individuals prefer to digest it in another format. For dry data, transforming it into an infographic is indeed a smart strategy for attracting many Web users.

*Guest Blog Posts – If you publish your content on other established blogs, your brand’s reach will expand. Experts emphasized that guest blogging works effectively if you establish long-term relationships as well as contribute on the site sending you traffic on a regular basis.

E-mail Marketing-

The utilize of e-mail inside your showcasing endeavors to advance a business’s items and administrations, as well as incentivize client devotion. Mail showcasing is a shape of showcasing that can make the clients on your e-mail list mindful of modern items, rebates, and other administrations. It can moreover be a gentler offer to teach your gathering of people on the esteem of your brand or keep them locked in between buys. It can moreover be anything in between. Mailchimp can offer assistance you plan, construct, and optimize your e-mail promoting to get the best ROI in your showcasing program.